The Fierce & Kind Equity Foundation
We’re not waiting for change. We’re making it happen.
We created the Fierce & Kind Equity Foundation to funnel real energy, action, and capital into historically-excluded spaces, building generational equity and combating social injustices.
Fierce & Kind is committed to giving 25% of our profits to our foundation because we believe in the human spirit and know that with the right resources, people and their communities can do better and build stronger futures. Because we believe that opportunity matters and the scales need to be leveled.
A drink that makes a difference.
As realists, we know that building access to fair housing, food security, and educational opportunities is critical to building economic equity and combating social injustice. We created Fierce & Kind and the Fierce & Kind Equity Foundation to funnel real energy, action, and capital into underserved communities.
Committed to Change
And as activists, we have to drive honest conversations and grassroots work around the issues at the core of discrimination and the growing assault on the rights of women, LBGTQ+ and BIPoC communities, and indigenous communities abroad.