Don't Just take our word for it
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Troy Johnson - San Diego Magazine
"Go find Fierce & Kind right now. From the bottom of my heart it is a phenonmenal bourbon."
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Mike Cooch - There San Diego
"Each bottle is a labor of love, reflecting Basem and Cyndi’s dedication to quality and commitment to making a positive impact."
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Fierce & Kind is an impact-driven beverage company that empowers community spaces through equity ownership and philanthropy.
The Human Spirit
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Crafted for Enjoyment
Our award winning spirits are crafted to be exceptionally smooth and approachable, providing a delightful drinking experience for all. To be sure, we carefully and sustainably select high-quality grains to create an elegant and well-rounded flavor profile. Whether enjoyed neat, on the rocks, or in cocktails, our spirits are designed to be enjoyed by both aficionados and casual enthusiasts alike.
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Spirits for good
- In purchasing Fierce & Kind, you are making a conscious choice to make America stronger
- 25% of our profits from each bottle go to our foundation to build entrepreneurship and opportunity in communities that can use a hand
- As optimists, we’re inspired by Patagonia, Ben & Jerry’s, and other social enterprises that value their consumers, communities, and the environment.
- We believe in the power of the human spirit, and our spirits, to do good in our communities and for our consumers.