• Troy Johnson - San Diego Magazine

    "Go find Fierce & Kind right now. From the bottom of my heart it is a phenonmenal bourbon."

    Happy Half Hour Podcast

  • Mike Cooch - There San Diego

    "Each bottle is a labor of love, reflecting Basem and Cyndi’s dedication to quality and commitment to making a positive impact."


  • Fierce & Kind is an impact-driven beverage company that empowers community spaces through equity ownership and philanthropy.

    The Human Spirit

Crafted for Enjoyment

Our award winning spirits are crafted to be exceptionally smooth and approachable, providing a delightful drinking experience for all. To be sure, we carefully and sustainably select high-quality grains to create an elegant and well-rounded flavor profile. Whether enjoyed neat, on the rocks, or in cocktails, our spirits are designed to be enjoyed by both aficionados and casual enthusiasts alike.

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Spirits for good

  • In purchasing Fierce & Kind, you are making a conscious choice to make America stronger
  • 25% of our profits from each bottle go to our foundation to build entrepreneurship and opportunity in communities that can use a hand
  • As optimists, we’re inspired by Patagonia, Ben & Jerry’s, and other social enterprises that value their consumers, communities, and the environment.
  • We believe in the power of the human spirit, and our spirits, to do good in our communities and for our consumers.
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