Spirits you can feel good about.

  • Owned by employees and customers.

    Fierce & Kind helps create economic opportunity for historically-excluded communities. So in addition to offering premium spirits, we are a 100% employee- and consumer-owned company.

  • The Fierce & Kind Equity Foundation.

    We give 25% of our profits to our foundation to drive work around social, political, economic, and climate justice, and to help build generational wealth for our communities.

  • Representation in leadership.

    While our consumers and employees are represented stakeholders, our founders are BIPOC and female entrepreneurs and leaders with proven track records.

Share your spirit.

We empower underserved and stigmatized communities by giving investors and consumers new communal ways of participating in funding local initiatives with high impact and fueling action, energy, and capital to create economic equity. It’s time to reimagine what ownership, opportunity, and ethical consumption look like. And that starts with Fierce & Kind.

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Spirits for good.

As optimists, we believe in the power of the human spirit and the communal effort to empower people to build more equitable lives. And as realists, we know that building access to fair housing, food security, and protecting constitutional rights is critical to building economic equity and combating social injustice. We created Fierce & Kind and the Fierce & Kind Economic Equity Foundation to funnel real energy, action, and capital into historically-excluded spaces.

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May your cup runneth over.

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