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Award-Winning, Classic Premium Spirits

An Impact Driven Brand to Lift Spirits & Communities

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Award-Winning Spirits

Our award-winning spirits are crafted to be exceptionally smooth and approachable, providing an enjoyable sipping experience for all. To be sure, we carefully and sustainably select high-quality grains to create a complex, well-balanced flavor profile. Whether enjoyed neat, on the rocks, or in cocktails, our spirits are designed to be enjoyed by both aficionados and casual enthusiasts alike.

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Spirits For Good

In purchasing Fierce & Kind, you are making a conscious choice to build economic opportunity in underserved and underrepresented communities.

  • 25% of our profits from each bottle go to our foundation to
    build entrepreneurship and opportunity.
  • We're inspired by Patagonia, Ben & Jerry's, and
    other social enterprises that value their consumers,
    communities, and the environment.
  • We believe in the power of the human spirit and our spirits,
    to do good in our communities and for our consumers.

"Go find Fierce & Kind right now. From the bottom of my heart it is a phenonmenal bourbon."

– Troy Johnson

"Spirit brands like Fierce & Kind are few and far between, not only because of exceptional quality but also because of the top-to-bottom focus and execution of F&K’s admirable mission."

– Wine & Whiskey Globe

"Each bottle is a labor of love, reflecting Basem and Cyndi’s dedication to quality and commitment to making a positive impact."

– Mike Cooch
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Blog posts

Wine and Whiskey Globe Highlight

Wine and Whiskey Globe Highlight

Wine and Whiskey Globe highlighted our straight bourbon and cask strength bourbon. Here are some highlights: "Spirit brands like Fierce & Kind are few and far between, not only because...

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Fierce & Kind CEO, Basem Harb, Wins CEO of the Year

Fierce & Kind CEO, Basem Harb, Wins CEO of the Year

The San Diego Business Journal recently named our CEO, Basem Harb as one of their 2024 CEOs of the Year. See more here.

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