Don't Just take our word for it

  • Troy Johnson - San Diego Magazine

    "Go find Fierce & Kind right now. From the bottom of my heart it is a phenonmenal bourbon."

    Happy Half Hour Podcast

  • Mike Cooch - There San Diego

    "Each bottle is a labor of love, reflecting Basem and Cyndi’s dedication to quality and commitment to making a positive impact."

    ThereSanDiego.com

  • Fierce & Kind is an impact-driven beverage company that empowers community spaces through equity ownership and philanthropy.

    The Human Spirit

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Fierce & Kind In The News

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Crafted for Enjoyment

Our award winning spirits are crafted to be exceptionally smooth and approachable, providing a delightful drinking experience for all. To be sure, we carefully and sustainably select high-quality grains to create an elegant and well-rounded flavor profile. Whether enjoyed neat, on the rocks, or in cocktails, our spirits are designed to be enjoyed by both aficionados and casual enthusiasts alike.

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Spirits for good

  • In purchasing Fierce & Kind, you are making a conscious choice to make America stronger
  • 25% of our profits from each bottle go to our foundation to build entrepreneurship and opportunity in communities that can use a hand
  • As optimists, we’re inspired by Patagonia, Ben & Jerry’s, and other social enterprises that value their consumers, communities, and the environment.
  • We believe in the power of the human spirit, and our spirits, to do good in our communities and for our consumers.
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