Equity in Equity

Investing in Fierce & Kind means choosing to own what you drink and create a better future for yourself and others. Every bottle of Fierce & Kind sold means our consumers are choosing to support an entrepreneur, build a daycare center, fight for voter and reproductive rights, or deconstruct settler colonialism. When you purchase our shares or our spirits, you’re choosing to support change and build a better future. Invest in us, and together we can reimagine what ownership, opportunity, and ethical consumption look like.

How do I Invest?

Investing on NetCapital is easy. It takes 3-5 days to activate your profile with a bank account, or immediately with a credit card, and then investing is one click away. NetCapital does not charge any fees to its investors, so all the money you are choosing to invest is going directly into your shares of Fierce & Kind. 

  • Create an account

    Go to www.NetCapital.com and select INVEST. You’ll complete an account application that will require your social security number and bank account. Read the NetCapital Investor FAQs for details about your investment.

  • Link your bank

    Next, you’ll need to link your bank account or schedule a wire to transfer funds in your NetCapital Wallet. It can take 3-5 days for the funds to be available for investing.

  • Purchase shares

    When your funds are available, go to the Fierce & Kind offering page and click INVEST. Congratulations, you are now an owner of Fierce & Kind Spirits!


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What is Equity Crowdfunding?

Equity Crowdfunding is a tool for investing directly into new, growing companies and start-ups. Until recently the only people who were legally allowed to do this were the wealthy and institutional investors. Prior to 2016 you had to show that you had $1,000,000 in net worth and be qualified as an accredited investor in order to make this type of investment. But now, anyone can participate in this type of investing, with a minimum investment of $99.


Equity Crowdfunding is closely monitored by the SEC in order to protect investors. Any company participating must be fully compliant with the rules and regulations. This includes transparency of financial details and following communication requirements.

What is equity crowdfunding? | SyndicateRoom explains for a video explainer

I don’t have a lot of money to invest right now, why should I invest money in ECF over other options like the stock market?

Money is tight. Inflation is putting pressure on all of us and all of our resources. Making hard choices to save and invest for tomorrow can seem impossible when it’s difficult to buy what you want today. When you are able to make those tough decisions and set aside money for investments, ECF provides a way to diversify where your money is invested – so it’s not all in the stock market, or in real estate, or in bonds. The idea is for diversification - not all your eggs in one basket. Becoming an owner of a product that you consume has the added bonus that your purchasing decision is contributing to growth in the company’s value.

How is it different than other types of crowdfunding like Kickstarter?

With crowdfunding websites like Kickstarter, you are able to help new companies raise funds. In exchange, you’re typically offered early access to their product or service or a commemorating T-shirt or branded item.

With Equity Crowdfunding, you are buying a piece of the company. If the company’s value increases, the value of your shares increase. Similarly if the company’s value decreases, your shares decrease in value. With ECF, you become a part of the journey. You’ll get regular updates to milestones and actions the company make, annual reports, and notifications about how and
when you can sell or trade your shares.

What are the risks of Equity Crowdfunding

To learn more about the risks and rewards of Equity Crowdfunding, explore these resources:


NetCapital Investor FAQs

Forbes Article

Business News Daily